The Advantages of Private Label Branding

 

Private label brands are products developed and sold by the company that makes them. This generally includes retailers who sell their own branded products in lieu of, or in addition to, those acquired from other vendors. Private label branding has several important advantages as a business approach.

 

High Margins

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Private label brands typically have significantly higher profit margins than resale products. This is because the cost basis for making your own products is usually much lower. This is especially true if you do a good job developing and marketing products of high quality that demand good prices in the marketplace. Supermarkets routinely use private labels to fetch strong profit margins that offset minimal gains on top industry brands with high costs of acquisition.

Exclusivity

Private label branding is one way to separate yourself from competitors. One of the greatest attributes of private labels is that you inherently have an exclusive right to sell the products. If you market the brand well and create demand for it, you benefit as your customers' only source. This contributes to your ability to charge premium prices, and you attract more customers who buy additional items when in your stores.

 

Loyalty

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Building a loyal customer base is central to long-term business success. Private label branding is one way to build customer loyalty from people who like your products. High quality brands with limited accessibility to a large customer base help you gain loyalty from core customers. Your customers feel attached to your brand and like the feeling that they are among the select few who own it. This is especially true with high-end brands

 

Wholesale Income

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As an alternative to exclusivity, or in addition to it, you could operate as a wholesaler of your brands and offer limited access to other retailers who pay you premium acquisition costs for the right to carry your brand. This not only generates more income, but it also spreads the exposure of your brands even further. A relationship with a high volume reseller can lead to more customers buying your brands.

 

 

A Full Line of Packaging Solutions

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LEET ApS provides a full line of packaging solutions for our customers including bulk bags, super sacks, any sized multi-wall bags, preformed pouches, retail-size pouches and stick packs. LEET ApS can handle most packaging needs. Our vacuum-sealed, negative-pressure packaging system prevents products from escaping into the air, thereby eliminating excess waste that could negatively impact our customers’ bottom-line savings.

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Contract Manufacturing - PET bottles packing solutions

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Bottles: 100ml PET bottle, 150ml PET bottle,  200ml PET bottle, 250ml PET bottle, 300ml PET bottle

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